Perfect Computers installed a Pioneer 50" HD plasma screen in Old Kings Road of Santa Barbara last month in preparation for the 2006 World Cup Soccer Championships.

The screen was custom installed with a media nook near by to allow for easy access to the cable box.  The location allows it to be seen from every seat in the bar as well as from the street.  Ross Cathie said that Old Kings Road was listed in GQ magazine as one of the top 10 places in the US to watch soccer.

Why, perhaps the warm friendly atmosphere as the killer screen!